Case study
Grow brand awareness to become the go-to solution for companies expanding globally
To elevate brand perception, Weglot partnered with Kāst to launch a high-impact YouTube collaboration with a top-tier marketing creator, delivering nearly 300K views and a premium audience at just €20 CPM.
Value proposition
Weglot is an Al-based translation software for international companies.
Target
Companies: 200-2000 FTEs
Personae: Marketing teams
Location: France
Key results
~300k views
€~20 CPM
Business Challenge
Going from an alternative to the go-to translation for companies international or going abroad
Business goals
Brand awareness
How Kāst helped
Kāst identified a relevant content to ensure that the pre-roll placement would be both natural and impactful. We found the perfect combination of performing channel and deliverable.
Results
Close to 300,000 views in less than a month.
A highly competitive €20 CPM for an audience of marketing professionals.
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