Case study
How Topo booked 200+ qualified demos in one week using expert-led influence marketing
Facing tough competition and a limited budget, Topo partnered with Kāst to build credibility fast, launch in the US market, and generate over 200 demo bookings at just €22 CPL.
Value proposition
Topo is an Al SDR agents that run outbound campaigns.
Target
Companies: 500-5000 FTES
Personae: Sales leaders
Location: EMEA & US
Key results
+200 qualified demos booked in a week
€22 CPL
Business Challenge
Topo was entering a highly competitive US market, where established players had raised tens of millions of dollars.
As a new entrant with a modest launch budget, Topo faced three key challenges: building credibility in a controversial market, standing out against well-funded incumbents, convincing trusted opinion leaders.
Business goals
Increase brand awareness
Generate demo booking
How Kāst helped
Kāst used the unique proprietary technology to source, outreach and convince leading opinion leaders. The team also crafted the influencer marketing campaigns that supported the product launch and coordinate the operations during launch week.
Results
Topo booked over 200 qualified demos from a single week of campaign.
Influence marketing were the first trackable acquisition channel.
"Kāst was instrumental in helping us create a voice in a crowded and competitive market. Most importantly, our sales team's pipeline was filled with qualified meeting for the entire quarter. The team perfectly understood how to build trust and credibility in a controversial market."
Dan Elkaïm, CEO at Topo
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We connect your brand with industry influencers to build awareness, credibility, and drive B2B conversions.
