Case study
How Pennylane reached 350K+ views and boosted brand awareness with a World Champion-led campaign
To raise awareness around France’s electronic invoicing reform, Pennylane partnered with Kāst to launch a high-impact content campaign featuring Blaise Matuidi, achieving standout reach and record-low CPM.
Value proposition
Pennylane is an accounting hub for french companies that raised €+220M.
Target
Companies: 15-200 FTEs
Personae: Finance leaders
Location: France
Key results
+400k views
Business Challenge
Increasing brand awareness about the upcoming electronic invoicing reform
Business goals
Brand awareness
How Kāst helped
Kāst sourced a unique partnership with Blaise Matuidi, a former Football World Champion and PSG player. We produced world class content with high reach potential.
Results
The content reached +400k views in 2 weeks - and counting.
This collaboration led to an unprecedented low CPM, an exceptional brand positioning and a spike in subscription.
The growth engine behind top-performing B2B brands
We connect your brand with industry influencers to build awareness, credibility, and drive B2B conversions.
