Case study
How AB Tasty outperformed a historic channel through influencer led partnerships
AB Tasty partnered with Kāst to launch an expert-led webinar that attracted over 230 high-quality attendees and delivered 95 qualified leads — all at just 21€ CPL.
Value proposition
Global leader in website A/B testing and personalization.
Target
Companies: 500-5000 FTEs
Personae: Marketing leaders
Location: EMEA
Key results
230+ high-quality attendees
15 new qualified leads
80 reactivated leads
CPL: 21€
Business Challenge
Webinar being a historical channel to generate qualified leads, the team aimed at regenerating the channel to boost brand awareness and create direct, trust-based engagement with key decision-makers.
Business goals
Lead generation
How Kāst helped
Kāst sourced a key opinion leader with qualified audience to organize, promote and take part in an event that would showcase a thorough study about 2025 marketing consumer trends.
Results
AB Tasty had 15 new qualified leads that were not in there CRM and reactivated over 80 dormant prospects resulting in a 21€ CPL.
"In an industry where there are only a few trusted thought leaders who really have the attention of core market executives, Kāst has identified a relevant thought leader. Their first-party technology as well as their operational expertise helped us achieve things that would have taken us much longer if we'd had to do them on our own."
Arthur Regnier, Head of Growth at AB Tasty
The growth engine behind top-performing B2B brands
We connect your brand with industry influencers to build awareness, credibility, and drive B2B conversions.
