Running Campaigns

The operational side of B2B influence, from first outreach to published content. Negotiation, briefs, ambassador programs, amplification, and what to do when things go sideways.

Running Campaigns

Benjamin Fredj

12 min read

B2B Influencer Negotiation and Contracts: The Complete Playbook

Running Campaigns

Benjamin Fredj

12 min read

B2B Influencer Negotiation and Contracts: The Complete Playbook

Running Campaigns

Benjamin Fredj

10 min read

What 11 B2B Influencer Campaigns Reveal About What Really Drives Results

Running Campaigns

Benjamin Fredj

10 min read

What 11 B2B Influencer Campaigns Reveal About What Really Drives Results

Running Campaigns

Benjamin Fredj

7 min read

How Sprinklr Won an Audience by Teaching Instead of Selling

Running Campaigns

Benjamin Fredj

7 min read

How Sprinklr Won an Audience by Teaching Instead of Selling

Running Campaigns

Benjamin Fredj

6 min read

How Storylane Made B2B Humor Work by Acting Out the Exact Problem It Solves

Running Campaigns

Benjamin Fredj

6 min read

How Storylane Made B2B Humor Work by Acting Out the Exact Problem It Solves

Running Campaigns

Benjamin Fredj

7 min read

How Lenovo Built a Real Talk Show Instead of Running an Influencer Campaign

Running Campaigns

Benjamin Fredj

7 min read

How Lenovo Built a Real Talk Show Instead of Running an Influencer Campaign

Running Campaigns

Benjamin Fredj

7 min read

How Salesforce Turned Corporate Satire Into a Dreamforce Engine

Running Campaigns

Benjamin Fredj

7 min read

How Salesforce Turned Corporate Satire Into a Dreamforce Engine

Running Campaigns

Benjamin Fredj

6 min read

How Dell Ran a B2B Influence Campaign Across Six Markets at Once

Running Campaigns

Benjamin Fredj

6 min read

How Dell Ran a B2B Influence Campaign Across Six Markets at Once

Running Campaigns

Benjamin Fredj

8 min read

The Types of B2B Influencer Marketing Campaigns (and When to Use Each)

Running Campaigns

Benjamin Fredj

8 min read

The Types of B2B Influencer Marketing Campaigns (and When to Use Each)

Running Campaigns

Benjamin Fredj

13 min read

How to Run a B2B Multi-Creator Launch Campaign (2026)

Running Campaigns

Benjamin Fredj

13 min read

How to Run a B2B Multi-Creator Launch Campaign (2026)

Running Campaigns

Benjamin Fredj

10 min read

How to Negotiate with a B2B Influencer (2026 Guide)

Running Campaigns

Benjamin Fredj

10 min read

How to Negotiate with a B2B Influencer (2026 Guide)

Running Campaigns

Benjamin Fredj

6 min read

From One-Shot to B2B Ambassador Program (2026 Guide)

Running Campaigns

Benjamin Fredj

6 min read

From One-Shot to B2B Ambassador Program (2026 Guide)

Running Campaigns

Benjamin Fredj

11 min read

LinkedIn Thought Leader Ads: The Complete Guide (2026)

Running Campaigns

Benjamin Fredj

11 min read

LinkedIn Thought Leader Ads: The Complete Guide (2026)

Running Campaigns

Benjamin Fredj

10 min read

The final checklist before publishing B2B influencer content

Running Campaigns

Benjamin Fredj

10 min read

The final checklist before publishing B2B influencer content

Running Campaigns

Benjamin Fredj

13 min read

How to Contact a B2B Influencer: The Outreach Strategy That Works

Running Campaigns

Benjamin Fredj

13 min read

How to Contact a B2B Influencer: The Outreach Strategy That Works

Running Campaigns

Benjamin Fredj

7 min read

B2B Influencer Exclusivity Clauses: What to Negotiate (2026 Guide)

Running Campaigns

Benjamin Fredj

7 min read

B2B Influencer Exclusivity Clauses: What to Negotiate (2026 Guide)

Running Campaigns

Benjamin Fredj

9 min read

How to Build a B2B Ambassador Program (2026 Guide)

Running Campaigns

Benjamin Fredj

9 min read

How to Build a B2B Ambassador Program (2026 Guide)

Running Campaigns

Benjamin Fredj

8 min read

Brief vs creative freedom in B2B influencer campaigns: where to draw the line

Running Campaigns

Benjamin Fredj

8 min read

Brief vs creative freedom in B2B influencer campaigns: where to draw the line

Running Campaigns

Benjamin Fredj

11 min read

How to actually write a B2B influencer brief (with template)

Running Campaigns

Benjamin Fredj

11 min read