Inside the B2B Creator Economy

Playbooks, success stories and sharp takes for B2B marketers who want to understand, master and scale influence marketing.

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Featured

Measurement & ROI

Benjamin Fredj

10 min read

How to Measure Pipeline Impact of B2B Influencer Campaigns

Featured

Measurement & ROI

Benjamin Fredj

10 min read

How to Measure Pipeline Impact of B2B Influencer Campaigns

Dark Social in B2B Influence: How to Measure What You Can't Track

Measurement & ROI

Benjamin Fredj

9 min read

Dark Social in B2B Influence: How to Measure What You Can't Track

Running Campaigns

Benjamin Fredj

12 min read

B2B Influencer Negotiation and Contracts: The Complete Playbook

Running Campaigns

Benjamin Fredj

12 min read

B2B Influencer Negotiation and Contracts: The Complete Playbook

Finding & Vetting Creators

Benjamin Fredj

11 min read

How to Find and Source B2B Influencers: The Complete Method

Finding & Vetting Creators

Benjamin Fredj

11 min read

How to Find and Source B2B Influencers: The Complete Method

Running Campaigns

Benjamin Fredj

10 min read

What 11 B2B Influencer Campaigns Reveal About What Really Drives Results

Running Campaigns

Benjamin Fredj

10 min read

What 11 B2B Influencer Campaigns Reveal About What Really Drives Results

Running Campaigns

Benjamin Fredj

7 min read

How Sprinklr Won an Audience by Teaching Instead of Selling

Running Campaigns

Benjamin Fredj

7 min read

How Sprinklr Won an Audience by Teaching Instead of Selling

Running Campaigns

Benjamin Fredj

6 min read

How Storylane Made B2B Humor Work by Acting Out the Exact Problem It Solves

Running Campaigns

Benjamin Fredj

6 min read

How Storylane Made B2B Humor Work by Acting Out the Exact Problem It Solves

Featured posts

view all posts

Measurement & ROI

Benjamin Fredj

9 min read

Dark Social in B2B Influence: How to Measure What You Can't Track

Measurement & ROI

Benjamin Fredj

9 min read

Dark Social in B2B Influence: How to Measure What You Can't Track

Finding & Vetting Creators

Benjamin Fredj

11 min read

How to Find and Source B2B Influencers: The Complete Method

Finding & Vetting Creators

Benjamin Fredj

11 min read

How to Find and Source B2B Influencers: The Complete Method

Running Campaigns

Benjamin Fredj

12 min read

B2B Influencer Negotiation and Contracts: The Complete Playbook

Running Campaigns

Benjamin Fredj

12 min read

B2B Influencer Negotiation and Contracts: The Complete Playbook

How Lenovo Built a Real Talk Show Instead of Running an Influencer Campaign

Running Campaigns

Benjamin Fredj

7 min read

How Lenovo Built a Real Talk Show Instead of Running an Influencer Campaign

Running Campaigns

Benjamin Fredj

7 min read

How Lenovo Built a Real Talk Show Instead of Running an Influencer Campaign

Running Campaigns

Benjamin Fredj

7 min read

How Salesforce Turned Corporate Satire Into a Dreamforce Engine

Running Campaigns

Benjamin Fredj

7 min read

How Salesforce Turned Corporate Satire Into a Dreamforce Engine

Running Campaigns

Benjamin Fredj

7 min read

How Salesforce Turned Corporate Satire Into a Dreamforce Engine

Finding & Vetting Creators

Benjamin Fredj

6 min read

How Gusto Found Its Best Creators Inside Its Own Customer Base

Finding & Vetting Creators

Benjamin Fredj

6 min read

How Gusto Found Its Best Creators Inside Its Own Customer Base

Finding & Vetting Creators

Benjamin Fredj

6 min read

How Gusto Found Its Best Creators Inside Its Own Customer Base

How Gong Used Podcast Guesting to Build a Category, Not Just a Brand

Benjamin Fredj

7 min read

How Gong Used Podcast Guesting to Build a Category, Not Just a Brand

Benjamin Fredj

7 min read

How Gong Used Podcast Guesting to Build a Category, Not Just a Brand

Benjamin Fredj

7 min read

How Gamma Built a Micro-Creator Engine by Onboarding Every Creator by Hand

Benjamin Fredj

6 min read

How Gamma Built a Micro-Creator Engine by Onboarding Every Creator by Hand

Benjamin Fredj

6 min read

How Gamma Built a Micro-Creator Engine by Onboarding Every Creator by Hand

Benjamin Fredj

6 min read

How Lovable Made the Product the Content (and Skipped the Brief)

Benjamin Fredj

7 min read

How Lovable Made the Product the Content (and Skipped the Brief)

Benjamin Fredj

7 min read

How Lovable Made the Product the Content (and Skipped the Brief)

Benjamin Fredj

7 min read

Inside the B2B Creator Economy

Don't miss a thing

How to Measure Pipeline Impact of B2B Influencer Campaigns

How to Measure Pipeline Impact of B2B Influencer Campaigns

Recent posts

Dark Social in B2B Influence: How to Measure What You Can't Track

Dark Social in B2B Influence: How to Measure What You Can't Track

B2B Influencer Negotiation and Contracts: The Complete Playbook

B2B Influencer Negotiation and Contracts: The Complete Playbook

How to Find and Source B2B Influencers: The Complete Method

How to Find and Source B2B Influencers: The Complete Method

What 11 B2B Influencer Campaigns Reveal About What Really Drives Results

What 11 B2B Influencer Campaigns Reveal About What Really Drives Results

How Sprinklr Won an Audience by Teaching Instead of Selling

How Sprinklr Won an Audience by Teaching Instead of Selling

How Storylane Made B2B Humor Work by Acting Out the Exact Problem It Solves

How Storylane Made B2B Humor Work by Acting Out the Exact Problem It Solves

Featured posts

Dark Social in B2B Influence: How to Measure What You Can't Track

Dark Social in B2B Influence: How to Measure What You Can't Track

How to Find and Source B2B Influencers: The Complete Method

How to Find and Source B2B Influencers: The Complete Method

B2B Influencer Negotiation and Contracts: The Complete Playbook

B2B Influencer Negotiation and Contracts: The Complete Playbook

Popular posts

How Lenovo Built a Real Talk Show Instead of Running an Influencer Campaign

How Lenovo Built a Real Talk Show Instead of Running an Influencer Campaign

How Lenovo Built a Real Talk Show Instead of Running an Influencer Campaign

How Salesforce Turned Corporate Satire Into a Dreamforce Engine

How Salesforce Turned Corporate Satire Into a Dreamforce Engine

How Salesforce Turned Corporate Satire Into a Dreamforce Engine

How Gusto Found Its Best Creators Inside Its Own Customer Base

How Gusto Found Its Best Creators Inside Its Own Customer Base

How Gusto Found Its Best Creators Inside Its Own Customer Base

How Gong Used Podcast Guesting to Build a Category, Not Just a Brand

How Gong Used Podcast Guesting to Build a Category, Not Just a Brand

How Gong Used Podcast Guesting to Build a Category, Not Just a Brand

How Gamma Built a Micro-Creator Engine by Onboarding Every Creator by Hand

How Gamma Built a Micro-Creator Engine by Onboarding Every Creator by Hand

How Gamma Built a Micro-Creator Engine by Onboarding Every Creator by Hand

How Lovable Made the Product the Content (and Skipped the Brief)

How Lovable Made the Product the Content (and Skipped the Brief)

How Lovable Made the Product the Content (and Skipped the Brief)