Measurement & ROI

How to prove a B2B influence campaign actually moved the pipeline. KPIs, attribution, ROI, and real results from brands who got it right.

Measurement & ROI

Benjamin Fredj

9 min read

Dark Social in B2B Influence: How to Measure What You Can't Track

Measurement & ROI

Benjamin Fredj

9 min read

Dark Social in B2B Influence: How to Measure What You Can't Track

Measurement & ROI

Benjamin Fredj

6 min read

How Gamma Built a Micro-Creator Engine by Onboarding Every Creator by Hand

Measurement & ROI

Benjamin Fredj

6 min read

How Gamma Built a Micro-Creator Engine by Onboarding Every Creator by Hand

Measurement & ROI

Benjamin Fredj

7 min read

How Lovable Made the Product the Content (and Skipped the Brief)

Measurement & ROI

Benjamin Fredj

7 min read

How Lovable Made the Product the Content (and Skipped the Brief)

Measurement & ROI

Benjamin Fredj

8 min read

How Dreamdata Turned Employee Posts Into a Targeted Amplification Engine

Measurement & ROI

Benjamin Fredj

8 min read

How Dreamdata Turned Employee Posts Into a Targeted Amplification Engine

Measurement & ROI

Benjamin Fredj

7 min read

How Vector Turned $12K and 7 Creators Into $1.1M in Pipeline

Measurement & ROI

Benjamin Fredj

7 min read

How Vector Turned $12K and 7 Creators Into $1.1M in Pipeline

Measurement & ROI

Benjamin Fredj

8 min read

Why Your B2B Influencer Marketing Isn't Driving ROI (and How to Fix It)

Measurement & ROI

Benjamin Fredj

8 min read

Why Your B2B Influencer Marketing Isn't Driving ROI (and How to Fix It)

Measurement & ROI

Benjamin Fredj

12 min read

How to Calculate the ROI of a B2B Influencer Campaign (2026 Guide)

Measurement & ROI

Benjamin Fredj

12 min read

How to Calculate the ROI of a B2B Influencer Campaign (2026 Guide)

Measurement & ROI

Benjamin Fredj

11 min read

The 10 KPIs to Track on a B2B Influencer Campaign (2026 Guide)

Measurement & ROI

Benjamin Fredj

11 min read

The 10 KPIs to Track on a B2B Influencer Campaign (2026 Guide)

Measurement & ROI

Benjamin Fredj

10 min read

How to Measure Pipeline Impact of B2B Influencer Campaigns

Measurement & ROI

Benjamin Fredj

10 min read

How to Measure Pipeline Impact of B2B Influencer Campaigns

Measurement & ROI

Benjamin Fredj

10 min read

B2B influencer campaign Plan B: handling withdrawals, bad buzz, and crises

Measurement & ROI

Benjamin Fredj

10 min read