B2B Influencer Marketing Software Pricing: What Each Tool Costs in 2026

In short

Influencer marketing software in 2026 splits into two worlds. Self-serve tools like Favikon, Modash and HypeAuditor run from under $100 to about $600 a month and sell you discovery and tracking. Enterprise platforms like Upfluence and CreatorIQ are quote-only and land anywhere from low four figures a month to $30,000 a year and well past $100,000 for global rollouts. The sticker price is the easy part. What blows budgets is everything the price page doesn’t show you: seats, credit limits, onboarding, and the human work the software was never going to do for you.

What you’ll learn

• What the five main B2B-relevant platforms charge in 2026, with verified numbers

• Why the same tool shows three different prices depending on where you look

• The real reason prices vary, and it isn’t the feature list

• The costs B2B teams underestimate every single time

• How to read a pricing page so you don’t pay enterprise money for a discovery tool

One thing worth saying before we get into the numbers

Pricing pages are designed to be hard to compare. Some tools quote you a monthly figure that’s actually the annual rate divided by twelve. Some show one currency to one visitor and another to the next. Some don’t publish anything at all and make you sit through a sales call to learn the entry price. So before any table, the rule that saves you the most money: the headline number is never the real number. The real number is the headline plus seats, plus credit overages, plus onboarding, plus the months of human work nobody put on the quote.

Every figure below was checked against each vendor’s own pricing page in June 2026, or, where a vendor publishes nothing, flagged clearly as a third-party estimate. Prices in this category move fast, so treat the date as part of the data.

How much do the main influencer marketing tools cost in 2026?

Here’s the landscape in one view. Details, caveats and what each plan includes come right after.

Verified June 2026. Favikon and Modash figures are from their official pricing pages. HypeAuditor reflects its published Basic and Pro rates. Upfluence and CreatorIQ don’t publish prices; their figures are vendor-stated entry points or third-party estimates, marked as such below.

Two of these don’t play by subscription rules. Passionfroot and Limelight are both B2B-relevant, but neither charges a monthly seat fee like the other five, so the “top tier” and “pricing model” columns work differently for them. Passionfroot is free to use and makes its money on commission: 5% on deals you bring yourself, 15% on deals sourced through its Partner Network, plus a 2% per-invoice fee, all charged to the brand rather than the creator. That makes it close to free for light usage and progressively more expensive as deal volume grows, the inverse of a flat subscription. Limelight sits at the other end: it doesn’t publish a price at all, runs on custom quotes, and is the most LinkedIn-first, B2B-native option in the table, built around creator discovery by ICP and pipeline attribution rather than raw database size. For a B2B brand whose buyers live on LinkedIn, those two are worth a closer look than their odd-looking table rows suggest.

Read the billing toggle before anything else. For Favikon, Modash and HypeAuditor, the price you see first is usually a “per month” figure that only applies if you pay for a full year upfront. Pay month to month and it’s higher, often by $100 a month on the paid tiers. When you compare two tools, make sure you’re comparing the same billing basis, or you’ll think one is cheaper when it’s just on a different toggle.

The thing that jumps out: only one of the five built a real LinkedIn layer. That matters more for B2B than any price gap, and we’ll come back to it.

Favikon pricing: the self-serve entry point with a LinkedIn layer

Favikon publishes its prices, which already puts it ahead of half this list on transparency. Three brand tiers, with a meaningful annual discount.

Favikon prices on three levers: monthly credits (it calls them favicoins), the number of contacts you can store, and how many campaigns you can run at once. Starter gives you 100 credits and 500 contacts. Standard jumps to 600 credits and 3,000 contacts and adds the filters that matter for B2B, including a job title filter and a Top Voice filter. The Pro tier is mid-transition between a fixed $449 rate and a custom quote, so confirm it directly before you budget on it.

Two things to watch. Credits run out, and when they do you either top up at roughly ten cents each or jump a tier. And the genuinely useful B2B filters sit on Standard and above, so the $99 Starter is more of a tasting menu than a working plan for a real program. Favikon covers nine networks including LinkedIn natively, which is rare here and the main reason it shows up in B2B conversations at all.

Modash pricing: mid-market discovery built for e-commerce

Modash is the cleanest pricing page in the group, and also the clearest example of the monthly-versus-annual trap. The number you see first depends on which toggle is selected.

Essentials covers up to 100 tracked creators, 300 profile views, 150 email unlocks and 2 seats. Performance roughly doubles those limits and adds 5 seats. The pricing scales on usage: profiles opened, emails unlocked, creators tracked, people on the team. Modash leans hard into e-commerce, with a Shopify integration, gifting, affiliate links and creator payments baked in. Its database runs past 350 million creators across Instagram, TikTok and YouTube, and LinkedIn isn’t part of that core proposition. For a B2B brand whose buyers live on LinkedIn, that’s the whole ballgame, and it’s why a tool with conversion tracking and a big database can still leave a B2B team sourcing in the wrong place.

HypeAuditor pricing: fraud detection and audience quality

HypeAuditor publishes an entry point and keeps the rest behind a quote. Its Basic plan starts at $299/mo on annual billing, with a Pro tier reported at $499/mo and Enterprise on request. A limited free version exists for a first look.

The catch with HypeAuditor is that the tiers aren’t really about which features you get, they’re about how much of each you can use. Most plans include the core modules, but the deeper discovery filters, AI search, lookalike search and competitor monitoring unlock higher up. Its real strength is audience authenticity and fraud detection across the visual platforms, Instagram, TikTok, YouTube and X. LinkedIn isn’t the focus. If your worry is buying reach that turns out to be bots, this is a specialist worth its price. If you need LinkedIn sourcing, it’s the wrong specialist.

Upfluence pricing: modular, quote-only, e-commerce-first

Upfluence doesn’t publish a pricing page. You go through sales, and the quote depends on your team size, which modules you take, your usage volume and your contract terms. The one consistent public anchor is a vendor-stated entry point of around $478/mo for a single “Search and Contact” module. Full deployments get reported in the low four figures a month and up, depending on what you bolt on.

The model is modular by design, which sounds flexible and bills like it. The base plan is only part of the picture: seat fees, onboarding, training and add-on modules stack on top, and the standard minimum is a 12-month commitment. Upfluence is built for direct-to-consumer and e-commerce, with deep Shopify and affiliate plumbing. Strong for that job. Not a LinkedIn-led B2B tool, and priced like a platform rather than a point solution.

CreatorIQ pricing: enterprise governance, no public number

CreatorIQ publishes nothing. Every deal is a custom quote on an annual contract, and it’s built for large enterprises running creator programs at scale. Third-party estimates, not official figures, put entry around $30,000 a year, a median near $39,000, and large or global deployments at $50,000 to $100,000 and beyond. Implementation, integrations and data migration get layered on top of that.

Treat those numbers as directional, because they come from buyer reports and analysts, not from CreatorIQ. At this tier the quote swings hard on the number of users, the volume of creators, the integrations you need and your compliance requirements, so two companies can sign the same logo and pay double or half what the other does. What you’re paying for at this tier isn’t discovery, it’s governance: workflows, rights management, compliance, Salesforce-grade integrations, and the ability to run many campaigns across many markets without the whole thing turning into chaos. If you’re asking what CreatorIQ costs because you saw it on a list next to a $99 tool, it’s almost certainly not built for your stage.

Why two tools with the same features cost wildly different amounts

Buyers assume more features means a higher price. Mostly it isn’t the features. The price is driven by a handful of levers that rarely show up as line items, and once you can see them, the whole market makes more sense.

This is also why a clean comparison is so hard. A $199 tool and a $30,000 one can both call themselves “influencer marketing software” while selling completely different things. One sells you a search engine. The other sells you the machinery to run a global program with legal sign-off on every contract.

The costs B2B teams underestimate every time

The subscription is the number everyone fixates on. It’s rarely the number that hurts. Four costs do the real damage, and they’re predictable enough that you can plan for them now.

Seats are the first. Most headline prices assume one or two users. The moment brand, content and demand gen all want access, you’re on a higher tier or paying per seat, and the “$199 tool” is quietly a $600 one.

Credit and usage limits are the second. Tools like Favikon and Modash meter profiles, searches, email unlocks and the number of tracked creators you can manage at once. Run a real program and you hit the ceiling fast, then top up or upgrade. The advertised price assumes light usage you’ll outgrow in month two.

Onboarding and implementation are the third, and they live mostly at the enterprise end. CreatorIQ and Upfluence deployments carry setup, integration and migration costs that can rival a year of a self-serve subscription. Nobody puts that on the comparison table.

The fourth is the one no platform will ever invoice you for, and it’s the biggest. The software finds and tracks. It doesn’t vet the shortlist, negotiate the rate, write the brief, chase the late deliverable, or save the partnership when a creator goes quiet. Someone does all of that, and that someone is a salary or an agency fee. A tool you can manage in your sleep and a tool that needs a full-time operator can carry the same monthly price and cost you completely different amounts once you count the hours. When you’re mapping which jobs the tool covers and which land on a person, our keystone guide on choosing B2B influencer software walks through the framework.

How to read these prices: the segments that really exist

Forget the brand names for a second. In 2026 the market sorts into rough price bands, and knowing which band you need stops you from overpaying or under-buying. These are guide rails, not fixed categories, since plans overlap and vendors keep shifting tiers.

The useful insight here isn’t “which is cheapest.” It’s that the market has quietly split in two. The self-serve tools at $100 to $600 a month are selling discovery and analysis. The enterprise platforms at $30,000 to $100,000-plus a year are selling governance, workflows, compliance and integrations far more than they’re selling creator discovery. Picking the right one starts with knowing which of those two problems you have, and a use-case ranking of the platforms is a faster way to match tool to job than reading five pricing pages.

Conclusion

Most teams overpay for the wrong reason. They benchmark on the monthly sticker price, pick the tool that looks like a deal, then discover the seats, the credit ceilings and the onboarding three months in, and realize the platform was never going to do the part that drives pipeline. The most expensive mistake in this category isn’t buying the pricey tool. It’s buying any tool as if the software is the work. Price the subscription, then price the human layer on top of it, because that’s the line item that decides whether the whole thing pays off. The order matters: figure out which jobs you’re buying for, then go look at what they cost.

The Kast take

We’ve watched plenty of B2B teams sign a tool, feel the budget sting, and assume the program is now handled. It isn’t. The tool gives you a list and a dashboard. It will happily watch a campaign underperform and report the numbers back to you in a clean chart. What it can’t do is read a creator’s last twenty posts and know they’ll sound forced talking about your product, or push back on a rate because you know what that audience is really worth, or rescue a partnership when the brief has to pivot mid-flight.

So when someone asks us which software to buy, the honest answer is usually “a cheaper one than you think, plus a plan for who does the work.” The discovery layer is close to a commodity now. The execution layer is where campaigns are won or lost, and no pricing page has a line for it. That’s the part we run for the brands we work with.

Numbers in this article reflect a blend of Kast’s internal partnership data through Q1 2026 and publicly available industry benchmarks for the same period. Software pricing details reflect publicly available information at the time of writing, verified June 2026, and may have changed.